System integrations so your data is entered once
Most businesses don't have a tool problem. They have a connection problem: the website, CRM, ad platforms, ERP and payment system each hold part of the picture, and people retype data between them. VERTARC builds the integrations that keep them in sync.
What is a system integration?
A system integration is a connection that lets two or more software systems exchange data automatically, usually through APIs (application programming interfaces), webhooks or file transfers. When a record changes in one system, the integration updates the others.
Integrations can be one-way, such as a website form creating a CRM contact, or two-way, such as an order status kept in sync between ERP and CRM. They can use a ready-made connector or custom code. We choose the simplest reliable option and build custom integrations when no connector exists or existing ones aren't reliable enough.
Who integrations are for
- Teams copying data between systems by hand
- Businesses whose reports disagree depending on which tool you ask
- Companies adding a new system that must work with existing ones
- Marketing teams that can't see which campaigns create revenue
Integrations we build
Lead forms and CRM
Every enquiry lands in the CRM with its source attached, ready for follow-up.
Ad platforms and CRM
Qualified leads and closed deals sent back to ad platforms as conversions where supported.
CRM and ERP
Customers, orders and statuses kept consistent between sales and operations.
Website and payments
Payments, receipts and order records connected to your back office.
AI agents and business systems
Voice agents and automated workflows reading from and writing to your CRM, calendar and records.
Custom APIs, monitoring and error handling
Custom integrations where no connector exists, with logging, retries and alerts so a failed sync is noticed and fixed.
How an integration project works
- 01
Map the data flows
Which system owns which data, and where each piece of information needs to go.
- 02
Choose the method
Ready-made connector, API integration, webhook or file transfer, based on reliability and cost.
- 03
Build and test
Built and tested with realistic data, including failure cases.
- 04
Monitor
Logging and alerts in place so problems are caught early.
Common integration projects
Attributed enquiries
Website enquiries create CRM records with source attribution.
Offline conversions
Closed deals in the CRM sent back to ad platforms to improve reporting and bidding.
Order-triggered workflows
Orders in the ERP triggering invoices and customer updates.
Call summaries
AI voice agent call summaries logged against the right CRM contact.
What to expect
APIs set the limits
What's possible depends on what each system's API exposes, its rate limits and its terms of use.
Systems change
Vendors update their APIs, so integrations need monitoring and occasional maintenance.
Ownership decisions
A single source of truth means deciding which system owns each field.
Least access
We design integrations to use only the access they need.
Integrations FAQ
What is an API integration?
An API integration connects two systems through their application programming interfaces, the official channels software provides for exchanging data. It's the most reliable way to keep systems in sync.
Can you integrate a system that has no API?
Sometimes, through file exports, email parsing or database access. These methods are less robust, so we explain the trade-offs before building.
Should we use a ready-made connector or a custom integration?
Use a ready-made connector when it exists and does the job reliably. Build custom when the connector is missing, too limited or not reliable enough for important data.
What happens when an integration fails?
Well-built integrations log every sync, retry temporary failures and alert someone when something needs attention, so problems are caught early.
Which platforms do you integrate with?
We don't limit ourselves to a fixed list. If a platform offers an API or another reliable way to exchange data, we can usually integrate it, and we confirm feasibility during scoping.
Map your integrations
Book a free strategy call. Tell us which systems hold your data, and we'll show you where connecting them would save the most time.