Google Ads management built around lead quality
Google Ads puts you in front of people at the moment they search for what you sell. VERTARC structures campaigns around commercial intent, builds the landing pages they point to, and sets up the tracking that shows which spend produces qualified opportunities.
What does Google Ads management include?
Google Ads management is the ongoing work of planning, building, running and optimizing paid campaigns on Google: keyword and audience strategy, ad copy, bidding, landing pages, conversion tracking and reporting.
The common failure is optimizing for the wrong thing. Cheap clicks and high click-through rates look good in a dashboard but don't pay salaries. We set campaigns up to optimize toward conversions that matter, such as qualified enquiries, and feed lead quality back to the platform where your setup allows it.
Who Google Ads management is for
- Businesses with clear search demand for their services
- Companies whose campaigns produce clicks but few sales conversations
- Teams that can't tell which campaigns produce customers
- New offers that need demand quickly while SEO builds
What VERTARC delivers
Account and campaign structure
Campaigns and ad groups organized by intent and service, so budget goes where buyers are.
Keyword strategy and negatives
Commercial keywords, match types and negative keywords that keep spend away from irrelevant searches.
Ad copy and assets
Ads written for the specific intent of each group, tested over time.
Landing pages
Dedicated pages that match the promise of the ad and make enquiring easy.
Conversion tracking
Conversion actions configured and checked before campaigns scale, including offline conversions from your CRM where your setup supports them.
Bidding, budgets and reporting
Bid strategies matched to your data volume, and reports on cost per lead and lead quality, not only clicks.
How Google Ads management works
- 01
Audit or plan
Review an existing account's structure, tracking and spend, or plan a new account from your services and margins.
- 02
Build
Tracking first, then campaigns, ads and landing pages.
- 03
Launch and learn
Early data is used to cut wasted spend and refine keywords and audiences.
- 04
Optimize
Ongoing tests on keywords, ads, landing pages and bids, judged by lead quality.
Common Google Ads projects
High-intent search campaigns
Campaigns targeting searches that signal someone is ready to buy or request a quote.
Account restructure
Rebuilding an account that grew without structure, with overlapping keywords and unclear reporting.
Tracking and landing-page fixes
For campaigns that already spend but can't show which clicks become customers.
CRM feedback loop
Sending qualified and closed outcomes back so reporting and bidding reflect real value.
What to expect
No guaranteed returns
Results depend on competition, budget, offer and sales follow-up. We don't promise a return on ad spend or a cost per lead before seeing data.
Campaigns need data
Campaigns need enough budget and time to gather data before optimization is reliable.
Tracking comes first
Without accurate conversion tracking, optimization is guesswork. We fix tracking before scaling spend.
Ads need follow-up
Leads cool quickly. Paid traffic pays off when follow-up is fast; see lead generation and AI voice agents.
Related services
Lead generation
Make sure the leads your ads produce are qualified, routed and followed up.
Meta Ads
Reach people on Facebook and Instagram before they start searching.
SEO
Build organic visibility for the same searches over time.
Integrations
Send conversion data between your ad accounts, CRM and analytics.
Google Ads FAQ
How much should we spend on Google Ads?
It depends on cost per click in your market, how many leads you need and what a customer is worth to you. We recommend a starting budget after reviewing your market and goals, rather than quoting a standard figure.
Do you guarantee a return on ad spend?
No. Ad results depend on competition, offer, budget and how quickly leads are followed up. We commit to a sound structure, accurate tracking and transparent reporting.
Can you take over an existing Google Ads account?
Yes. We start with an audit of structure, tracking and spend, then fix what's costing money before expanding.
Do you build the landing pages too?
Yes. A dedicated landing page that matches the ad usually converts better than sending paid traffic to a homepage.
What is conversion tracking and why does it matter?
Conversion tracking records valuable actions, such as a form submission or call, and attributes them to the ad that produced them. Without it, the platform optimizes for clicks instead of customers.
Find out where your ad budget is leaking
Book a free strategy call. Bring your current campaigns or your plans, and we'll tell you what we would change first.