Facebook and Instagram ads that produce qualified leads
Meta Ads reach people before they start searching. VERTARC plans audiences, writes and tests creative, and connects campaigns to landing pages and conversion tracking, so you can see which ads produce real opportunities. Where your audience is there, we also run Snapchat Ads.
What is Meta Ads management?
Meta Ads management is the planning, creation and optimization of paid campaigns across Meta's platforms, mainly Facebook and Instagram, using Meta Ads Manager. It covers audience targeting, creative, placements, budgets, conversion tracking and reporting.
Unlike search ads, social ads reach people who weren't looking for you. That makes the creative and the offer the biggest levers, and makes tracking essential: platform-reported results and real pipeline often differ, so we compare them against your CRM where possible.
Who Meta Ads management is for
- Businesses whose buyers can be reached by interest, demographics or behavior
- Offers that need demand created, not just captured
- Brands with visual products or services
- Companies that want to re-engage website visitors and past enquiries
What VERTARC delivers
Audience strategy
Prospecting and retargeting audiences, including audiences built from your customer data where permitted.
Ad creative and copy
Ad concepts, copy and formats tested systematically, so decisions come from data rather than taste.
Conversion tracking
Meta Pixel and Conversions API set up so results are measured more reliably.
Lead forms and landing pages
Instant forms or dedicated landing pages, chosen by lead quality, not just volume.
Snapchat Ads
Campaigns on Snapchat when your audience is there, run with the same tracking and reporting discipline.
Reporting
Cost per lead and lead quality by audience and creative, compared against CRM outcomes where available.
How Meta Ads management works
- 01
Plan the offer and audiences
What you're offering, to whom, and what a qualified lead looks like.
- 02
Set up tracking
Pixel, Conversions API and lead routing, tested before launch.
- 03
Test creative
Several concepts launched in a structured test to find what resonates with the right people.
- 04
Scale what works
Budget moves toward the audiences and creative that produce qualified leads, with fresh creative to replace what fatigues.
Common Meta Ads projects
Lead campaigns routed to a CRM
Instant-form leads delivered straight into the CRM with source details, ready for follow-up.
Retargeting
Ads shown to people who viewed your service pages but didn't enquire.
Creative testing
Structured tests to find the messages that bring better-fit leads, not just cheaper ones.
Snapchat campaigns
Reaching audiences that spend more time on Snapchat than on Facebook or Instagram.
What to expect
Creative wears out
Ads lose effectiveness as audiences see them repeatedly. New creative is part of the work, not an extra.
Platform numbers vs. reality
Meta attributes conversions with its own models. We compare its reports against what reaches your CRM.
Lead form quality
In-platform forms are easy to submit, which can lower quality. We add qualifying questions or use landing pages where that's the better trade-off.
No guaranteed ROAS
Results depend on offer, audience, budget and follow-up. We don't promise returns before seeing data.
Related services
Meta Ads FAQ
Do Facebook and Instagram need separate campaigns?
Usually not. Both run through Meta Ads Manager, and one campaign can serve both placements. We separate them only when the data shows they behave differently.
Do you run Snapchat Ads?
Yes, when your audience is active there. Snapchat is a separate platform from Meta, but we apply the same approach to tracking, testing and reporting.
Are Meta lead forms or landing pages better?
Lead forms usually produce more leads at a lower cost; landing pages often produce better-qualified ones. We choose based on your sales process and test both where it's worth it.
What is the Conversions API?
It's Meta's server-side way of receiving conversion events. It makes tracking less dependent on browser cookies and ad blockers, which improves measurement.
How soon will we see results?
Campaigns start generating data immediately, but reliable conclusions need enough conversions to compare audiences and creative. How long that takes depends on budget and conversion volume.
Plan your next social campaign
Book a free strategy call. We'll look at your offer, audience and tracking and tell you where we'd start.